Google announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing when an advertiser has conversion tracking set up. Google says Smart Bidding can offer ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...

Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the ...

Google has announced enhancements to their Smart Bidding algorithm, focused on more reporting insights and predictive features. The announcement comes on the heels of a blog post the day before ...

Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote "using broad match and Smart ...

Google’s automated smart bidding algorithms can take many signals into account at the time of the each auction — device information, search query, location, etc. Soon, it will add more signals to that ...

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." Smart Bidding Exploration aims to pursue less ...

Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no to “it depends.” When implemented correctly, automated ...