That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...

Dispute over ‘siren’ logo with Alaskan coffee and apparel company has been ongoing for six years | Starbucks emblem has evolved over half a century but has generally featured its (occasionally ...

LOS ANGELES (Reuters) - Starbucks Corp on Wednesday unveiled a simplified new logo that focuses on its mermaid symbol and removes the company name from around the border of the "siren." The world's ...

Since their humble beginnings in the early '70s, Starbucks has grown to be the second largest fast food chain in the world behind McDonalds. From the pumpkin spice lattes to what feels like a new ...

Starbucks restaurant in New York City.. Illustration: Inc; Photo: Getty Images One of the hardest things in business is to take something that works pretty well for you and try to improve it. If it ...