Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Semantic Search: The Eagle Has Landed Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

Google has always been a leader in giving people easy access to the information they need or are looking for. To achieve this goal and to fight against spammers and scammers who exploit weaknesses in ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

I’ve been posting on the page semantic HTML markup several times previously: While the benefits for accessibility and usability are quite clear, there has never been any real evidence that there ...

Tagging data and text with attention to people with disabilities. For example, Bold and Italics tags are ignored by screen readers, and blind people do not know that the text is emphasized in any way.

As a companion to the CSS tutorial Matt posted about earlier I'd like to add Dave Shea's great markup guide. Not only does it provide a road map for how to make your HTML markup actually mean ...