Jason Alexander, who played George on “Seinfeld,” is modeling a line of Yankees clothing in a campaign for fashion brand Kith ...

Jason Alexander channels his 'Seinfeld' character George Costanza in Kith's new campaign for its New York Yankees collection.

Done with the blessing of Major League Baseball, the collection spans apparel, accessories and equipment with a launch ...

Costanza was the perfect representative for a Yankee-themed shoot, as his character is synonymous with the team. He worked ...

Folks, you’re not hallucinating. This is not some weird AI deepfake cooked up by Silicon Valley nerds. This is Jason Alexander, aka George freakin’ Costanza, back in New York Yankees gear. Let that ...