Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience. It is essential that marketers know how to define, ...

When business owners look to increase profits, they often opt to lower product prices or cut overhead costs. The problem is that these methods do not address internal profit challenges that may be ...

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often ...