Creating a scalable lead generation system can help your small business grow quickly, converting leads into customers and driving new business consistently.

Salesforce is a provider of customer relationship management (CRM) software. The company’s sales, service, marketing and cloud platforms are rated as ‘best in the market’ by Forrester and Gartner. The ...

Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...