Retailers and hotels in central Seoul were seen Friday ramping up purple-themed marketing campaigns, leveraging the signature color of the global fandom of K-pop titan BTS, with an anticipated comeback concert by the group just a day away.

The culture ministry said Thursday it will launch events promoting Korean culture across five national museums and the national library in Seoul,

K-pop fanatics, get ready. BTS is officially returning to the global stage, announcing a massive 2026–2027 world tour that will mark the group’s first full run together in several years and one of the largest K-pop tours ever staged. The newly ...

K-pop group BTS is preparing to launch a global stadium tour next month, with analysts predicting the run could rival the record-breaking earnings of American singer-songwriter Taylor Swift.