We describe the successful application of cross-channel TV advertising for Rockwell, a maker of quality hand tools. Rockwell had a 2010 holiday forecast of 32,000 units to be sold in retail stores, ...

Why You'll Love It: The Hyperlock clamp delivers 1 ton of clamping force, while its Universal Accessory system let's you mix-and-match competitor's accessories. These features and a 3.0 amp motor make ...

A cordless screwdriver with impossible-to-lose bits. An ultracompact, laser-guided saw. Erik Sofge takes a look at power tools for the casual but discerning handyman (sometimes known as Dad). Photo: ...