Google's John Mueller said on Friday in a webmaster video that redirecting all of your URLs to your home page is bad practice. Instead, you should redirect those URLs on a one by one basis to the ...

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. Google’s Gary Illyes and Lizzi Harvey worked together to add eight ...

Digg changes the way its shortening service handles outgoing links, bringing more users to look at its own pages, instead of the sites it's linking too. Users are not happy. Josh Lowensohn joined CNET ...

Google's John Mueller was asked if redirecting a URL to a new URL will also pass the Core Web Vitals metrics. The short answer is yes, if you redirect page A to new page B, page A's Core Web Vitals ...

An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss, you need a solid redirect ...

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a ...