There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to represent ...

We delve into the rich heritage of MLB's most cherished logos.

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

We've seen lots of backlash from sports fans over the years when teams have adopted simpler, more modern logo designs. The trend towards more minimalist designs has sometimes seen much-loved emblems ...

Stream NBC 5 for free, 24/7, wherever you are. Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger ...

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, according to a filing last week. The German sneaker and apparel company says the ...

Puma filed a notice against Woods’s brand, claiming “consumer confusion is likely between the Challenged Marks and the Leaping Cat logo.” Tiger Woods’s Sun Day Red faces another legal hurdle. Puma ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes is a ...