Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

In an environment of hectic competition for consumersÕ attention and their loyalty, increasing media fragmentation and enhanced technology options, promotions are enjoying a return to favour with ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this ...

Two of my favorite things in life are baseball and great movies, so it would surprise no one that I love Field of Dreams. Nominated for three Academy Awards, including Best Picture, and deemed ...