When you launch a new product or service, you need money to fund your efforts. You will have the money you need if you plan ahead. Examine the phases of a launch and determine the costs associated ...

It's time to put on your scientist hat; if you don't have one, you'll have to get one. Now that you have a product or service to build a business around, you're ready to determine whether the market ...

Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would ...

Sometimes, no matter how much a business promotes a product or service, it just won’t sell. At a certain point, the best option for the company may be to cut its losses and invest in the development ...

Before any new product or service is rolled out on the market, entrepreneurs put a considerable amount of thought into the process. From considerations regarding the effective use of resources to ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Have an idea for a new product or service? It's easy to get ahead of yourself, envisioning all the sales, recognition and success that will stem from your offering. But like any other business ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

10 best products or services to sell during a recession will help you know what profitable businesses to start, and also may help you realize what products and services you consider necessary. If you ...

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Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

David leads the Hardware team at CNET, covering phones, wearables, laptops, TVs, streaming, future tech and more. We provide helpful, expert reviews, advice and videos on what to buy and how to get ...