According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

Japanese artist Harukiru repurposes packaging from used products that would otherwise end up in a trash bin to create ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

In a step to reduce plastic waste, the Kraft Heinz Company is shaking up its packaging with the removal of the iconic Shake ‘N Bake “shaker” bag. The packaging change, which affects all 11 Shake ‘N ...

Functional packaging materials are increasingly designed to actively protect drug products, integrating moisture and impurity ...

How much attention do you pay to packaging? As you open a new gadget — maybe the latest iPhone — or that Coca-Cola you desperately need to quench your thirst, do you notice the container it comes in?

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...