Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands.

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

For years, creators have been encouraged to expand into product lines. Yet, the complexities of managing a brand often remain overlooked. Pietra, an e-commerce platform supporting a wide range of ...

When it comes to exploring the world of THC products, one cannot deny the vast array of brands available in the market. However, it can be quite a challenge to navigate through them all and find the ...

To cull this list of best sustainable products, PureWow editors spent a year testing nearly 80 different brands and products that claimed to be “sustainable” in some way. Then, we researched their ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

If you buy from a link, we may earn a commission. Learn more Cleaning your home used to be an unpleasant and even dangerous affair. Strong chemical vapors that required plenty of ventilation and ...

Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication ...

The cosmetics industry has come under increasing scrutiny as researchers uncover the widespread use of “forever chemicals” (PFAS) in makeup, skincare, and personal care products. PFAS (per- and ...