Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Much of our success rides on persuading people to do a certain thing, make a particular decision, or behave a certain way. That persuasion is almost always in the form of verbal communication -- ...

This post is in partnership with The Muse. The article below was originally published on The Muse. People speak very differently depending on their audience. You might tell your friends things that ...

Before you jump onstage or in front of the room to deliver an important keynote or presentation, do you experience physical or emotional symptoms like nausea, sweaty palms, anxiety, or feelings of ...