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Coca-Cola takes Powerade into functional waters
The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional ...
Powerade’s new Power Water is the brand’s first beverage innovation in more than five years. The electrolyte-enhanced, ...
Zacks Investment Research on MSN
Is PepsiCo's Gatorade Strategy Enough to Fend Off Its Rivals?
PepsiCo, Inc.’s PEP Gatorade brand remains the crown jewel of its sports hydration portfolio. The company is doubling down on ...
NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...
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