Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Since the early 2000s, business storytelling has become a key ...

“The most powerful person in the world is the storyteller.” — Steve Jobs It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and ...

Jason is the CEO of Sozo Labs, focusing on building VR and immersive apps that deliver real business value for their customers. There’s nothing more powerful than a story. Stories are how we try and ...

Follow this author to personalize your feed and get instant alerts. WHY FOLLOW? Update your preferences in Account Settings Lucy Feldman, Dorothea Gillim, Bridgit Antoinette Evans, Ailen Arreaza, and ...

As a writer and public speaker, I am always humbled when I can sit back and enjoy a good book and the mastery of storytelling. One of my favorite experts is Tarek Issa, who has not only mastered the ...

Since the beginning of time, storytelling has been an essential way of how humanity has coped with life and made sense of relationships to one another, to themselves, and to nature. Even though the ...

Emotional storytelling creates deep connections that foster trust, loyalty, and community. Your brand’s origin, values, and customer success stories should be central to your marketing efforts.

A while back, we facilitated a strategy workshop for a leadership team at a law firm. We felt confident going in and opened by setting the context with facts and data. We moved through our slides and ...

The scale of social media’s impact surprises me, especially considering that it sits in the palm of my hand. It is a thread connecting us to so many across the world. Over the past decade, there has ...

Storytelling isn’t just fun—it is also an incredibly efficient and emotionally intelligent way to get ahead at work. Since civilization began, storytelling has been one of the most effective ways of ...

As George Orwell once said, “Journalism is printing what someone else does not want printed; everything else is public relations.” Writing should aim to deliver truth — often inconvenient, sometimes ...