The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it ...

Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, ...

Editorial writing is a style that can be hard to explain since it's usually a unique mixture of fact and opinion. Viewing editorial examples is one of the most helpful ways to learn what the style ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

How To Write Knockout Proposals: What You Need to Know (and Say) to Win Funding Every Time, by Joseph Barbato, is a collection of more than 50 tips for writers seeking to win money for charitable ...

Persuasive speaking is the influence necessary for viewers, listeners, or audience to accept certain opinions, facts, or viewpoints in different spheres of life. Keeping this in mind, it is essential ...

A series of four short films for teaching KS3 English where professional writers and musicians share creative ways to get your point across and analyse texts. In this collection: A singer demonstrates ...

This is the first of a four-part article on using newspapers to teach writing. Teachers often search for ways to bridge the gap between writing in school and writing for the real world. With so much ...

Does the following sound familiar? You're struck with inspiration and you write what you think is killer landing page copy. All the essential elements are there: social proof, your unique value ...