Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025? Gartner predicts 80% of marketers will abandon personalization efforts by ...

DALLAS--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced today that ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

The age of artificial intelligence (AI) is here. You can make it a positive part of your business and customer interaction strategy, or just let your competitors lead and jeopardize your future. Based ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...