Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, ...

Earlier this week I wrote about the social media “clippers” that get paid to semi-covertly promote podcasts, TV shows, and other media through anonymous accounts. One of the clipping campaigns was for ...

It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers ...

Perplexity AI, the artificial intelligence startup that has been embroiled in controversy due to accusations of plagiarizing content from media outlets, plans to start running ads on its search app in ...

Snapchat's founder company, Snap, recently took a bold step by ending a $400 million mega-deal with Perplexity AI. The ...

Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of the Dragon” and maybe Google Ad Manager (GAM). Google has spent the past several months helping ...

The AI search race isn't just about answers anymore—it's about how to make money from them. And while Alphabet Inc. Google is leaning into ads as the next evolution of search monetization, Perplexity ...

Perplexity AI, an artificial intelligence (AI)-powered search engine, plans to add advertising to its "ask engine." It's just not quite ready, yet. "We are exploring potential advertising options ...

Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and ...

Perplexity CEO Aravind Srinivas openly admitted the company is building its new browser, Comet, to collect user data for ad targeting. Unlike others, Perplexity is refreshingly upfront about its plan ...

Skincare brand Bubble is featuring Leighton Meester for her cross-generational appeal. Two of the most popular AI startups are battling for attention at the Super Bowl this weekend with splashy ...

Snapchat has walked away from its Perplexity AI search plan, raising fresh questions about how much AI users actually want ...