Peroni Nastro Azzurro 0.0%, a beer brand from Asahi Europe & International, launched a new campaign March 12 as part of its multiyear partnership with Formula One racing team Scuderia Ferrari HP, per ...

Molson Coors’ alcohol-free beer brand Peroni 0.0% is putting Formula 1 racing at the center of a new marketing push that includes a partnership with racing team Scuderia Ferrari and a presence at the ...

Peroni is not only Italy's biggest-selling beer brand, but it also epitomizes much of what people love about the country. With plenty of style and sophistication, its popularity comes as no surprise.

Peroni Nastro Azzurro 0.0% has launched a campaign that ties into Lewis Hamilton's F1 move from Mercedes to Ferrari by sending him a box of the non-alcoholic Italian beer. Made by McCann London, the ...

Since the NOLO beverage category (0.0% or low alcohol) has taken off like a Ferrari in the Monaco Grand Prix, it’s a perfect fit to have an actual professional race car driver as an international ...

This summer beer company Peroni Nastro Azzurro offers a classic Italian dessert with a boozy twist. The Italian lager has launched Peroni Italian Beer Ice, its take on the frozen treat. Traditionally, ...

Every year as the temperatures heat up, so does the public debate: what will be the drink of the summer? Will it be a margarita, a frosé, or some kind of spritz? Enter a new contender: Peroni Italian ...