Pacsun has tapped TikTok star Jules LeBlanc to star in its pre-fall ’21 ad campaign. The 16-year-old singer and actress can be seen wearing back-to-school styles and the season’s must-haves, such as ...

PacSun’s latest spokesperson has started calling herself “the queen of the metaverse.” For all the competition that’s suddenly appeared in the space, she does boast an advantage: She already lives ...

Pacsun wants to carve out a bigger stake in the metaverse, and is turning to one of the earliest examples of a virtual influencer to do so. Miquela, which went live on Instagram in 2016, has ...

The actress has been partnering with PacSun for the last two years on her swim collab and just dropped her final set of suits Courtesy of PacSun With every one of Storm Reid’s ArashiBlu collections, ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Lyla Biggs, a Pacsun customer, wearing the brand's Casey jeans.

The beloved New York City museum inspires an assortment of retailer-exclusive merchandise. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service through a link ...