Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

update Paid-search listing company Overture Services has filed a patent infringement lawsuit against Google, saying the rival search service overstepped its bounds with its ad-placement tools.

Overture Services Inc. is now selling a service to U.S. companies that want to closely monitor the performance of their online marketing campaigns. The Web-based service, powered by Overture software, ...

Paid listings provider Overture Services Inc., having lost some search engine customers, has quietly turned to a controversial software company to replace some of the audience. Overture, based in ...