Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

Despite the very public competitive rivalry between the brands ... Out of all the sneaker brands offering players contracts, Nike and Adidas are easily the two biggest, with Nike subsidiary ...

On the flip side, avoiding ADA or failure to engage in rivalry may open the door for third brands to break into the top. For instance, rather passive Adidas appeared to have ceded its Nike-challenger ...

How has a company with nowhere near the name recognition, flashy marketing muscle, or gigantic revenues of Adidas or Nike continued winning market share in the super-competitive athletic and ...

Not only did Harden play at a high level, but he used the rivalry game ... in adult sizes on the adidas website and at select retailers. After starting his career with Nike, Harden switched ...