When Dr. Matthew Leiberman’s book Social: Why Our Brains Are Wired to Connect was published in 2014, it created a stir in marketing circles. Using functional magnetic resonance imaging (fMRI) ...

The Cortex eBook from Intercept marketing agency: how neuroscience and AI are reshaping B2B marketing campaigns. Titled The End of Creative Guesswork, the publication explores how neuroscience and AI ...

Willy Wonka once said to Charlie, “Don’t forget what happened to the man who suddenly got everything he wanted.” “What?” asks Charlie. “He lived happily ever after.” While the story is cute and all, ...

A canvasser knocking on your door during game night. A sales pitch at church. The guy at the BBQ telling you about an investment opportunity. The hawker on the beach breaking into your group lunch ...

What is neuroscience in marketing? There are many tools and techniques for marketers to better understand their customers and market. Some of the obvious ones, such as surveys and interviews, are ...

It's no secret that the advertising industry is rife with gender imbalance. Here, Dr Cristina de Balanzó, director of Walnut Unlimited (part of agency group Unlimited) looks at how to neutralize ...

A webinar popped up on the Slack feed I subscribe to for the Product Marketing Institute called “The neuroscience of digital content: how buyers make decisions (or not),” and I was intrigued. We ...

In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...