Only 15 percent of consumers use a nutrition-tracking website or mobile app to stay healthy, according to a Nielsen survey of 471 respondents called the Health and Wellness survey conducted in ...
As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting smartphone and tablet computer users in its so-called “people ...
Nielsen will start to track more detailed metrics on digital viewing habits. This includes information on brand-level connected TV devices, such as Apple TV and Roku, as well as other devices such as ...