And as it turned out, Tata did perhaps too good a job of advertising the low price of Nano. "Harping on the 'cheap' price tag was certainly the car's undoing," Shombit Sengupta, an India-born, ...

For all the hype the Chevy Volt and Tesla Roadster get in America, it’s the diminutive Tata Nano that might have the most significant impact on the global car market. Today, Tata Motors announced a ...

Ratan Tata's vision for the Tata Nano aimed to revolutionize personal transportation in India, providing an affordable and safe car for the masses. Despite initial challenges and market reception ...

Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a ...

Actually, not. If we are to be as superficial as we can be, we would say the Magic Iris is the ugliest car in the world. Uglier even than the Nano, if you like. But let's not judge it by its ...

MUMBAI, India When it was introduced in early 2009, the egg-shaped Tata Nano was billed as a modern-day people’s car, an ultracheap vehicle that would bring greater mobility to the masses of India and ...

Tata, an Indian auto maker, is unveiling its Nano car today. The animating idea is that the Nano has been designed to bring road transportation to the masses in India, particularly people who’d never ...