More signature Nike sneakers will be available to customize with Pendleton fabric. The Air Max Lunar1, Air Max 1 Mid, and both High and Low iterations of the Air Force 1 will be making their way to ...

Menswear label John Elliott has quickly become a favorite among sneakerheads. From its signature side-zip Villian hoodie to its slimmed-down sweatpants, the Los Angeles-based brand consistently comes ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...