While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from ...

The US Army is experimenting with an unfiltered approach to a yearslong recruiting slump: letting TikTok influencers sell ...

WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...

Military influencers are all over social media, posting daily military life, or political or sexual content. It's causing a ...

Viewers and listeners across the United States are expressing frustration after recruitment advertisements from U.S. Immigration and Customs Enforcement (ICE) began appearing on several major ...

U.S. military recruiting is surging in FY2025, with all branches meeting their goals and reversing the crisis of 2022. -The Trump administration credits this turnaround to a renewed emphasis on ...

In a Sept. 30 address to military leaders and an Oct. 9 Cabinet meeting, President Donald Trump made false claims about ...

The country will introduce fixed-term military contracts to try to attract recruits and ease the strain on soldiers after ...

With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...

Great television ad. Slick. Aimed at the perfect audience — young men watching football. The ad was not for college recruitment. It was not for the Peace Corps. Nor for any higher education, or any ...

Imagine a gender studies program at an elite liberal arts college recruiting applicants by using images of masculine, gun-wielding warriors heroically storming the enemy with their brothers. That ...