Impact measurement has become a crucial component for successful businesses. Being able to report on and provide proof of an organization’s impact can directly affect stakeholder — and investor — ...

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

A decade ago, I worked on impact-measurement guidelines for what was then called the venture philanthropy and social investment field in Europe. At the European Venture Philanthropy Association, we ...

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Much like the long-running debate in the nonprofit world about how to measure a charity’s performance, a movement is under way to figure out how to evaluate whether investments that seek both ...

Editor’s note: This is part two in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here. The age-old standard for loyalty measurement is RFV—recency, ...

Global impact funds now have over $322 billion in assets under management, PitchBook data shows. Many of them face a similar issue: How do they measure how impactful their investments have been?

In today’s competitive environment, it is becoming increasingly important for nonprofit groups to be able to measure their impact on society, and to communicate those results — whether it’s to donors ...

Remember when the Camden Coalition’s hotspotting approach was the new kid on the block? It was simple and made intuitive sense—a compelling strategy to reduce healthcare costs and boost quality for ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...