The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on dancefloors. Simple and effective, it ingeniously depicts McDonald's as the ...

The work from Leo Burnett UK features eight international fan-favorite menu items making their debut in the UK.

From silly sweepstakes to major giveaways, McDonald's has run more contests than we can remember. These 15 fun promotional ...

Ever felt a craving for a burger and fries after a night out? This McDonald's ad campaign could explain everything. A series ...

HOUSTON, Texas (WPVI) -- A University of Houston student said he wanted to see more Asian representation in McDonald's ad, so he made it happen by creating a knockoff advertisement and hanging it ...

HOUSTON -- A University of Houston student said he wanted to see more Asian representation in McDonald's ad, so he made it happen by creating a knockoff advertisement and hanging it inside a Pearland ...

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

The burger giant reported its U.S. same-store sales increased 2.4% for the three months ended Sept. 30, faster growth than ...