B2B tech marketing is a long-term play. Quick wins are rare, and patience is a key factor. While it requires consistency, and sticking to the fundamentals, it’s also super dynamic.

The Gist Smarter martech stacks. Marketing teams are streamlining their tech stacks to improve efficiency and eliminate redundancy. Data meets creativity. Marketers who embrace analytics alongside ...

But in reality, campaign deployments have become code for chaos: fighting fires, fulfilling last-minute requests and executing the same plays under slightly different subject lines. Tagged in: AI in ...

Generative AI tools predict significant marketing trends for 2025, including hyper-personalization, data privacy and omnichannel integration. Data privacy importance.

The growing impact of technology also speaks for itself: 91% of new small business owners report that tech has played a key role in their success, and 72% plan to use AI in their marketing efforts ...

2. Take A Hands-On Approach To Learning Marketing Tech Staying up to date with the latest marketing tech tools is essential not only to stay relevant but also to lead. I took a hands-on approach ...

The researchers forecast B2B marketing spend to increase by a compound annual growth rate (CAGR) of 6% from 2024 to 2028. The top areas in which spend is expected to increases are tech and data (13% ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to reach $220 billion by 2030, growing at more than 26% per year.

Marketers can’t really be blamed for losing track of the big picture. There was a time not that long ago when Excel was the primary technology marketing had to analyze its efforts. With thousands of ...

As we approach mid-year 2024, demand for tech in retail and consumer packaged goods (CPG) remains elevated and shows no sign of abatement. Driven partially by GenAI investments, but also buoyed by ...