Business Wire

Infiniti’s Market Segmentation Analysis Helped an Automotive Company to Devise Effective Marketing Strategies and Drive Market Growth | Read Infiniti’s Latest Success Story ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest market segmentation analysis for an automotive company ...

Wiland(TM) Launches MarketSignals(TM) Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
Business Wire

Market Segmentation Study on the Manufacturing Industry – A Case Study on Personalizing Marketing Campaigns to Target Potential Customers

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the release of their new market segmentation study on the manufacturing industry. A renowned ...
Analytics Insight

How AI Is Used in Digital Marketing: Complete Guide with Examples

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...
JD Supra

How to Market a Law Firm With Market Segmentation

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...
marketingtechnews.net

How social media influences market segmentation

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...
Marketing

A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...
Marketing

Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...
B2B Marketing Magazine

Speak Your Customer’s Language: Using Segmentation To Create Customer Profiles

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...
B2B Marketing Magazine

Segmentation and the Net Promoter Score

As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...
CMS Wire

Customer Segmentation in an Era of Deep and Integrated Tech

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...