It helps businesses achieve their aims by creating a cohesive strategy to increase sales. Each element must be balanced and consistent with the others to ensure the success of the marketing campaign.

One of the most well-known concepts in marketing is the marketing mix, also known as the 4P’s of marketing. The 4P’s model of the marketing mix was introduced in the 1960’s, and it quickly became a ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure. How is ...