Marketing strategies are a "mix" of decisions about products, price, place, promotion, people, processes and physical evidence. The best storytelling companies use ONLY seven priority story families ...

Marketing your contracting company’s products and services is ever evolving. To say it has changed significantly over the last twenty-five years is really laughable. That’s because it has changed ...

In this article we are presenting an innovatory matrix -- The Export Marketing Matrix -- which can be used as a tool differentiating between firms are marketing oriented and those export (or sales) ...

Named for the Boston Consulting Group who created it, the BCG matrix is a simple tool to assess a company's position in terms of its product range. It is designed to help you think about your products ...

MIAMI--(BUSINESS WIRE)--As the marketing landscape has grown more complex and the number of tools required to manage marketing activities increases, organizations are prioritizing integration and ...

This article is by Jeffrey K. Rohrs, VP of Marketing Insights for the Salesforce ExactTarget Marketing Cloud and author of AUDIENCE: Marketing in the Age of Subscribers, Fans, and Followers. For more ...