Avoid shiny object syndrome: Don’t start five platforms at once. Choose one channel that makes sense for your audience (email, Instagram, LinkedIn, etc.) and be consistent there. Master it before you ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Marketing leaders are the architects of brand, demand, and revenue growth. They live in campaign calendars, customer data, and creative briefs — and their inboxes reflect it. If your email blends into ...

“Mad Men” marketing was built on brands and products as a platform to push offers and messages to consumers. But the days of push-only marketing are winding down. Last-century, one-way interaction is ...

The meme phenomenon has taken the marketing world by storm and has introduced a whole new genre of humor. Memes such as the Honey Badger, Success Kid and Good Guy Greg are littering newsfeeds on ...

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand the customer base and get to know your audience better. Despite a ...