Adding marketing positions can be a tough choice for start-ups and small businesses. In many cases, founders like to personally manage sales and marketing—or else, they designate someone else on staff ...

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

A Minneapolis woman with a background in corporate special events has been hired by the Snowmass Village marketing and special events board to become the resort’s new marketing director. Susan Hamley ...

Brett Howard becomes new marketing director at the Breckenridge Ski ResortBreckenridge Ski Resort announced that Brett Howard is the new marketing director. Howard will oversee the resorts national ...

Lidl has hired internally for its new GB marketing director, promoting head of campaigns and media Joanna Gomer to the top role. Gomer, who joined the supermarket in 2016, was originally brought into ...

Our articles can help you to find the right path to the games industry job of your dreams. You can read our other in-depth guides on how to get a job in the games industry on the GamesIndustry.biz ...

Pernod Ricard UK, which owns brands including Malibu, Absolut and Jameson, has promoted internally for its new marketing director, with brand director Liam Murphy taking on the role. Murphy, who has ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...