As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

With so many communication channels open to us, and a continual connection to them thanks to technology, most of us are living in an ‘always on’ world. Digital Marketers are taking advantage of this, ...

Grassroots marketing, sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and ...

The Collins Dictionary is including more marketing and branding terms than ever before. Due out today (23 October), the new edition includes phrases such as macromarketing, misbrand and unmarketable.

What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...