Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ...

Global ad revenue excluding U.S. political advertising will grow 8.8% in 2025 to $1.14 trillion, WPP Media said, raising its ...

The holiday season is traditionally when brands bring their A game, hoping to boost their share of spend at one of the ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Gaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their ...

Google plans to introduce advertising to its Gemini AI platform by 2026 as it expands AI driven tools across search and marketing.

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...