We all know marketing has changed dramatically in the past decade, thanks to the rise of social media. But what’s less understood is how that shift impacts the way we sell. “What’s happened is the ...

Most companies can benefit from a savvy marketer. Whether you’re a start-up in desperate need of a competitive strategy or a growing company just looking for someone to coordinate your existing ...

Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums.

Opinions expressed by Entrepreneur contributors are their own. Successful brand promotion is a crucial part of the foundation of any successful company. Social media and the internet have opened up ...

In today’s fast-changing B2B landscape, marketers are expected to do more than deliver campaigns. They need to drive business growth, influence decisions at the top table, and prove their impact. That ...

So, you want to be a standout marketer. Of course you do. Who doesn’t want to exceed expectations at work? Unfortunately, with so many moving parts that are out of your control, this is often easier ...

Welcome, Dear Readers, to 2022. To kick off the year, we’re presenting Chief Marketer’s most-read stories of 2021, which includes our top editorial programs and lists as well as interviews with ...

Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

This week we reveal the Future 50 for 2020, our list of the best new brand-side talent from across the industry. But while celebrating the milestones our phenomenal 50 have already achieved in their ...

Chief Marketer has unveiled the women selected for its first-ever Market Like a Mother initiative. It is the industry’s only editorial listing of outstanding female marketers who are leading their ...