The MacBook is coming back — or at least, that's what the rumors claim. Next week, Apple is expected to announce a colorful, low-cost, non-Air, non-Pro MacBook powered by one of its mobile processors.

The new MacBook Neo isn't just an affordable laptop -- it's also a way for Apple to bring disaffected Windows users over into the macOS ecosystem.

Apple is betting that a single $599 laptop can serve three distinct audiences: students stretching a tight budget, casual users who want a reliable home machine, and office workers handling everyday productivity.