Apple has changed the process of buying a Mac or MacBook on its online store, and it's now much more like buying an iPhone

Buying a Mac or MacBook through the Apple Store is now much more like buying an iPhone or iPad.

Apple's online store now lets you build a new Mac exactly the way you want

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its ...

Apple won’t sell you its in-store display accessories, but you can buy them here

Have you ever wished you could buy one of the Apple Store’s exclusive display stands? A website called AppleUnsold now lets ...

Online Apple Store makes buying a Mac more like buying an iPhone

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

Apple has a lot in store for the Mac lineup this year, here’s what’s coming

Apple reportedly has an exciting plan for the Mac lineup for 2026. That includes new MacBook Air and MacBook Pro refreshes, a ...
Forbes

Apple Confirms New MacBook Air Special Offer

Apple may have launched macOS 26 Tahoe during last week’s Worldwide Developer Conference, but it is a relatively quiet time for the MacBook Air laptops. While the new M5 chipset is expected to debut ...

Apple makes major shift in buying a Mac, and fans are ready for it

Apple made an important change to the way customers buy a Mac, and users appreciate it.

Apple Store Now Better Shows All Specs Choices to Mac Buyers

Apple has quietly updated its Apple Store website to better show Mac buyers all hardware customization options.