As brand Mazaa completes 40 years, Coca-Cola India launches multi-pronged strategies to continue Maaza's leadership in the juice-based beverages market. The plans include value-for-money packs and an ...

In order to capitalise on the consumers' pre-occupation with health and wellness, Coca Cola India plans to grow its only juice brand, Maaza, with the help of a refreshing new strategy for summer. The ...

Maaza, India’s largest selling fruit drink, having celebrated its 30th year of launch last year, today unveiled its new campaign for the summer of 2007, aptly called, “Taaza Mango Maaza Mango”. The ...

New Delhi, Nov 1 (PTI) Coca-Cola India expects its homegrown juice brand Maaza to become a billion-dollar brand by around 2024 following two of its other products Thums Up and Sprite achieving the ...

Recasting overnight story) New Delhi, Nov 2 (PTI) Coca-Cola expects its juice brand Maaza to be another billion-dollar brand in next two years and is not worried about entry of new players such as ...

While Bisleri International and Coca-Cola are fighting a legal battle over the use of the Maaza trademark, Infra Foodbrands is raking it in with the juice brand, selling two million cases a year in ...

DS Group, which makes the popular Pulse candy, is now launching a mango drink, Pulse Mango – Masala Maar Ke, to compete with beverage giants that manufacture Frooti, Maaza and Slice, The Times of ...

Fruit drink brand Maaza is the fastest-growing brand for Coca-Cola in India in 2022 so far, helped by its expansion to the rural markets, said top company officials. Coca-Cola is focusing on its ...

Maaza is the country’s top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years. he world’s largest beverage maker, Coca-Cola, is counting ...

In a bid to increase the market share of its non-carbonated drinks, beverage major Coca-Cola India said it plans to make its mango fruit juice product 'Maaza' a USD 1 billion brand (in retail sales) ...

In a bid to increase the market share of its non-carbonated drinks, beverage major Coca-Cola India today said it plans to make its mango fruit juice product ’Maaza’ a USD 1 billion brand (in retail ...