Generation Alpha includes those born in 2010 and onward. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape ...

The terms "Millennial," "Boomer," and "Gen Z" are thrown around constantly, often as shorthand for a set of stereotypes. But what do these labels actually mean, and which generation do you belong to?

To learn more about our editorial approach, explore The Direct Message methodology. Karen Whitfield, 58, sat in her financial advisor’s office in Scottsdale last November and heard a number that made ...

With the start of a new year on Jan. 1, 2025, comes the emergence of a new generation. 2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all ...