It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Forget the peanuts. Can the popcorn. Think prizes. Cracker Jack is nothing without the sweet anticipation millions of people have felt as they tore into a box of the glazed popcorn and peanut snack, ...

The question of Cracker Jack’s origin is a sticky one. Some attribute its invention to Frederick Rueckheim, others to Charles Gunther, both German immigrants who migrated to the Midwest and built ...