New York, NY - Artificial heart pioneer Dr Robert Jarvik is in hot water again over his celebrity endorsement of Lipitor—or, more accurately, cold water. Or is he? A television advertisement at the ...

A House panel probing the way prescription drugs are marketed has upped the pressure on the Food and Drug Administration, insisting that regulators explain their approval of a Lipitor ad starring ...

television ads two years ago for the Pfizer cholesterol drug Lipitor. The ads have depicted him, among other outdoorsy pursuits, rowing a one-man racing shell swiftly across a mountain lake. "When ...

Robert Jarvik, whose presence in ads for cholesterol medication Lipitor is no more, has released a statement of his own. The medical doctor and cardiac bioengineering pioneer who is president and CEO ...

Pfizer is canceling advertisements for the cholesterol pill Lipitor featuring Robert Jarvik, the inventor of an artificial heart, as Congress is investigating whether the commercials are misleading.

Under criticism that its ads are misleading, Pfizer said Monday that it would cancel a long-running advertising campaign using artificial heart pioneer Robert Jarvik as a spokesman for its cholesterol ...

WASHINGTON (Reuters) - A U.S. congressional panel will examine television commercials for cholesterol drugs Lipitor and Vytorin and for anemia drug Procrit at a Thursday hearing on whether such ...

BOSTON (MarketWatch) -- Pfizer Inc. said Monday that it was voluntarily withdrawing its ads for its blockbuster cholesterol-lowering drug Lipitor featuring Dr. Robert Jarvik, creator of the Jarvik ...

WASHINGTON — When "diet and exercise isn't enough," Pfizer still wants consumers to ask their doctor about Lipitor — just not Dr. Robert Jarvik. On Monday, Pfizer took the doctor and inventor of the ...