New York, NY - Artificial heart pioneer Dr Robert Jarvik is in hot water again over his celebrity endorsement of Lipitor—or, more accurately, cold water. Or is he? A television advertisement at the ...

Robert Jarvik, whose presence in ads for cholesterol medication Lipitor is no more, has released a statement of his own. The medical doctor and cardiac bioengineering pioneer who is president and CEO ...

A House panel probing the way prescription drugs are marketed has upped the pressure on the Food and Drug Administration, insisting that regulators explain their approval of a Lipitor ad starring ...

NEW YORK (Reuters) - Pfizer Inc said on Monday it was voluntarily withdrawing advertising for its Lipitor cholesterol drug featuring Dr. Robert Jarvik, inventor of the Jarvik artificial heart, because ...

Pfizer is canceling advertisements for the cholesterol pill Lipitor featuring Robert Jarvik, the inventor of an artificial heart, as Congress is investigating whether the commercials are misleading.

television ads two years ago for the Pfizer cholesterol drug Lipitor. The ads have depicted him, among other outdoorsy pursuits, rowing a one-man racing shell swiftly across a mountain lake. "When ...

Under criticism that its ads are misleading, Pfizer said Monday that it would cancel a long-running advertising campaign using artificial heart pioneer Robert Jarvik as a spokesman for its cholesterol ...

Pfizer has begun running television spots again for its top-selling cholesterol fighter, Lipitor, although it has dropped artificial heart inventor Robert Jarvik as a pitchman, the Wall Street Journal ...

BOSTON (MarketWatch) -- Pfizer Inc. said Monday that it was voluntarily withdrawing its ads for its blockbuster cholesterol-lowering drug Lipitor featuring Dr. Robert Jarvik, creator of the Jarvik ...

Dec. 8 -- Some pharmaceutical companies are using misleading ads to market prescription drugs, a stinging report from the U.S. General Accounting Office has found. The report shows that even after ...