As a physician with satirical leanings, I enjoy viewing pharmaceutical ads on TV. I find it fun to watch the magicians of Madison Avenue inflate, twist, stretch, connect and contort facts and ...

Pfizer Inc. and India’s Ranbaxy Laboratories Ltd. agreed to keep copies of the cholesterol pill Lipitor off the U.S. market an extra 20 months, protecting $12 billion in sales for Pfizer. Under the ...

Pfizer Inc. shareholders cheered this week when the company struck a deal that effectively extends the life of Lipitor, the world's best selling drug. Lipitor, discovered in Ann Arbor by a group of ...

Artificial heart inventor Robert Jarvik is now the center of a congressional investigation into his role as pitchman for the cholesterol-lowering drug Lipitor. In well known commercials, Jarvik says ...

Lipitor has been the top-selling drug in the world and has accounted for over $12 billion in annual sales. It has been prescribed to both men and women to lower cholesterol and reduce the risk of ...

Robert Jarvik, whose presence in ads for cholesterol medication Lipitor is no more, has released a statement of his own. The medical doctor and cardiac bioengineering pioneer who is president and CEO ...

Lipitor, the best-selling drug in the history of pharmaceuticals, is the blockbuster that almost wasn't. When it was in development, the cholesterol-lowering medicine was viewed as such an also-ran it ...

Lipitor, the best-selling drug in the history of pharmaceuticals, is the blockbuster that almost wasn’t. When it was in development, the cholesterol-lowering medicine was viewed as such an also-ran it ...

Pfizer will resume DTC advertising for its blockbuster statin drug, Lipitor (atorvastatin calcium)–but this time the pitchman isn’t so famous. Pfizer took heat from federal regulators and the media ...

lower cholesterol levels in adults and some children reduce the risk of heart and blood vessel problems caused by high cholesterol, such as heart attack and stroke, in adults reduce the need for ...

Start the countdown. On Nov. 30, 2011, Lipitor, the biggest selling drug of all time, will face generic competition. Pfizer, which sells the cholesterol drug, has been battling generics manufacturer ...

Lipitor is a brand-name prescription medication that’s prescribed to treat high cholesterol and related problems. Like many other drugs, Lipitor can cause side effects ranging from mild to serious.