The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally ...

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry West ...

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...

A legend weighs in on the rise of athlete logos and what today’s mindset gets wrong. The NBA GOAT doesn’t usually wade into the day-to-day chaos of modern hoops culture, but when he does, it tends to ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 years, ...

Cade Cunningham’s new logo has recently been revealed on his sneakers during gameplay. On Monday night, SLAM Kicks brought attention to the Detroit Pistons’ new branding, and the post went viral on ...

If you turned on Game 1 of the NBA Finals you might've noticed the lack of any signage or logos suggesting this was the NBA Finals. If you didn't notice, there's a very good chance that if you were on ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

Game 1 of the NBA Finals was an instant classic, with Tyrese Haliburton hitting a last-second shot to lift the Indiana Pacers over the Oklahoma City Thunder after yet another improbable 4th quarter ...