Mixels stand out in Lego's Toy Fair line-up as the most exciting, and biggest risk, for the brick company this year. It's a new franchise that relies on the simultaneously launched collectable Lego ...

The Mattel Brick Shop will focus on cars, at least for starters. Each kit is accompanied by a matching 1:64-scale Hot Wheels vehicle and contains extra parts such as a second set of wheels to allow ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, and a matching die-cast. Lego and Mattel have enjoyed each other’s company in ...

When it broke cover four years ago, the Lamborghini Aventador SV used to be the company’s craziest supercar. In the meantime, this flagship model has received other hot variants, including the mighty ...

A Lego-branded car will feature on next year’s F1 Academy grid as part of a multi-year partnership announced in Las Vegas. Displayed to the world in the pit lane at the Las Vegas Street Circuit, the ...

Lego can be used to create incredibly complex models - but it is amazing what you can do with just a few bricks. The classic toy has been used to minimalist effect in a new ad campaign based on ...

While Hasbro sees its "Stretch Armstrong" movie get scrapped and its "Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," aided by its show on Cartoon Network, was the company's ...

A new line of brick-based scale toy car kits is coming from the maker of Hot Wheels. If you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular ...